DESIGN
Francisco Roca is a designer and art director working globally across branding, data visualization, motion graphics, and experiential design. He works with both large corporations and small, craft-focused brands, bringing the same rigor and creative attention to every scale of project.
His experience collaborating with companies such as Meta and Amazon has refined his ability to translate complex ideas into clear, compelling visual narratives. He has developed extensive design systems and art directed complex campaigns with libraries of over 1,000 brand assets, streamlining workflows and enabling teams to execute efficiently.
Beyond client work, Francisco has been teaching design at the University of Buenos Aires since 2014, reinforcing his ability to communicate design principles effectively.
## Specialties
- Brand identity systems (corporate and craft-focused)
- Data visualization and data-driven storytelling
- Motion graphics
- Experiential and large-scale campaign work
- Art direction and creative leadership
- Design systems and asset library development
## Selected Work
- **Instagram × MTA Subway Takeover** — Art direction for a large-scale campaign taking over New York City's subway system in collaboration with Instagram.
- **Flecha Books** — Editorial and niche branding work for an independent publishing house.
- **Datalands** — Data visualization and brand identity systems for data-driven storytelling projects. Clients included Nike, Microsoft, and Shopify, working across digital and physical mediums to ensure clarity and consistency.
- **Niche Branding Projects** — Brand identity work for small, craft-focused brands, combining strategic thinking with careful visual execution.
## Clients & Collaborators
Meta, Amazon, Nike, Microsoft, Shopify, Stripe, BUCK, Hornet, Business of Fashion, and others.
## Links
- Website: https://franroca.com
- Instagram: https://www.instagram.com/franrca
- Contact: roca@franroca.com
## Availability
Francisco takes on a limited number of projects each year. If you think it could be a good fit, feel free to get in touch at roca@franroca.com.